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Insights & Ideas our Research Team are Tracking

• PSFK Innovation Newsletters Retail Trends: Retaining Customers With Competitive Value-Add Ecosystems

  While the tech world debates the will-they, won't-they potential of super apps within the western economy, savvy retailers are cutting straight to the chase and realizing that no matter the framework, what shoppers want is the pairing of more options with increased convenience provided in a way that doesn't detract from either.

• PSFK Innovation Newsletters Trends: Meeting Age-Old Problems With New Innovations

  As we enter the Fourth Industrial Revolution, applications of next generation innovations that prioritize human-level needs, rather than purely business ones, can drive both individual and societal growth by creatively reimagining what is possible. 

• PSFK Innovation Newsletters Trends: Foundational Shifts Redistributing the Balance of Power

  New initiatives across art, commerce, work, and technology are "breaking the chains of the system" by standing up for the rights and benefits of those audiences that have historically produced the most for their respective spheres of influence while taking home the least. 

• PSFK Innovation Newsletters Retail Trends: Next-Gen Checkout Solutions Ring Up CX Shifts

  The automated and contactless processes adopted by retailers during the pandemic for health and safety reasons are proving that they, or at least their next-gen technology, have staying power and may have even driven a permanent behavioral shift among shoppers, who now expect a certain level of "on-my-own-time convenience" when completing purchases in-store or online.

• Retail Industry Analysis Influencing Within Digital Worlds

  Influencing Within Digital Worlds: How brands & retailers are partnering with virtual creators & amplifiers to build value & engage their communities

• Innovation Case Study Virtual Influencer Lil Miquela Uses NFTs & web3 To Build Community

  Digital avatar-influencer Miquela Sousa is leading the way for virtual influencers in launching NFTs and using web3 to create closer connections and build community with their follower audiences. 

• Innovation Case Study Nike uses digital avatars to turn consumers into brand ambassadors

  Athletic giant Nike has planted one of the strongest flags in the Metaverse with its Nikeland Roblox virtual environment. As part of the next-generation activation and experience, Nike is turning brand fans into cross-world virtual ambassadors.

• Innovation Case Study Virtual Influencers Like Ayayi Are Taking Over China’s Social Media

  As consumer interest in experiential content and hyperconnected, immersive virtual worlds grows, the rise of virtual influencers like Ayayi is unlocking a completely new dimension of possibilities for brands and retailers. 

• PSFK Innovation Newsletters Trends: Intimacy Fuels Consumer-Brand Love Across Platforms

  Leading brands know they must keep meeting evolving consumer preferences to stay relevant and attract loyalty and spending—and they can do this by emphasizing more private online connections that help young people find intimate shared digital experiences in a fractured online world.