PSFK | Founder-Led Advisory
AI Product Advisory
Four weeks to move your AI product forward.
Building an AI product? Exploring an idea? Stuck on what to do next?
Work directly with Piers Fawkes, founder of PSFK and Fodda, to navigate the strategic and practical challenges of developing AI-powered products and services.
Whether you're starting from an idea, refining a prototype, or working through complex technical decisions, get an experienced outside perspective to challenge assumptions, evaluate opportunities, and identify what to do next.
Book a Free 'Kick Off' Call (opens calendar in a new tab)Who This Is For
For people deciding what to build with AI.
Founders & Entrepreneurs
You have an AI product idea but need help determining what to build, how to approach it, and whether the opportunity makes commercial sense.
Product Teams & Builders
You're already developing something but need an independent perspective on architecture, integrations, product direction, or the decisions holding you back.
Business Leaders & Innovators
You have existing expertise, content, data, or services and want to explore how AI could turn those assets into new products or revenue opportunities.
What We Can Work On
Every engagement is different.
Depending on your product and priorities, we might explore:
AI Product Strategy
Product positioning, commercial opportunities, feature prioritization, business models, and deciding what to build next.
Knowledge & Content Products
Turning proprietary knowledge, content, research, and expertise into AI-powered services. Knowledge graphs, RAG, structured data, and retrieval systems.
AI Architecture & Integration
MCP, APIs, AI agents, knowledge systems, model selection, and connecting products to existing AI platforms.
AI Workflows & Automation
Automated research, publishing, analysis, agent orchestration, and multi-step AI workflows.
AI Commercialization
Pricing AI services, monetizing APIs, agentic commerce, machine-to-machine payments, and emerging AI business models.
You don't need to arrive with technical expertise. The conversations adapt to your experience and the challenges you're facing.
How It Works
One conversation, then four focused weeks.
Start with a free 30-minute kick-off call
Use this no-commitment call to tell me what you're building, where you are today, and what's proving difficult. We'll identify the issues worth addressing and determine whether a focused advisory engagement makes sense. This call also helps scope whether our work should be strategic, practical, or a combination of both.
Work together for four weeks
Four one-hour advisory calls, typically one per week, plus up to 30 minutes of independent research or follow-up thinking each week. Sessions are tailored to your needs rather than a fixed curriculum. At the end, you'll receive a concise summary of recommendations, priorities, and next steps.
Continue if useful
If ongoing advisory support would help, we can discuss a separate arrangement after the initial engagement.
Four-Week AI Product Advisory
$2,500
- Four one-hour advisory calls
- Up to two hours total of independent research, review, or follow-up thinking
- A concise final priorities and recommendations summary
Hands-on implementation, coding, extensive research deliverables, and ongoing technical support are not included and require separate agreement.
Book a Free 'Kick Off' Call (opens calendar in a new tab)
Experience From Strategy to Building
Piers Fawkes
For more than two decades, Piers has helped organizations understand emerging technologies, changing consumer behavior, and new commercial opportunities through PSFK's research and advisory work.
More recently, he has been directly involved in developing AI-powered products, including Fodda, a platform connecting expert knowledge, structured data, and AI agents.
His experience spans AI knowledge systems, research platforms, MCP integrations, automated workflows, and emerging agent-based business models.
His approach combines market perspective with practical product experience, helping clients ask better questions, evaluate options, and make informed decisions about what to build next.
Case Study: SearchShop
SearchShop: An Outside Perspective for an AI Commerce Startup
As SearchShop develops its AI-powered shopping platform, founder Nathan Grotticelli and his team have been working regularly with Piers Fawkes to explore product opportunities and navigate technical and commercial decisions.
Their advisory conversations bring together experience from Fodda's AI knowledge systems and PSFK's understanding of retail, consumer behavior, and emerging business models.
Recent discussions have covered hybrid knowledge graphs, MCP orchestration, personalized shopping intelligence, agent optimization, and new commerce protocols.
The relationship combines strategic perspective with practical technical guidance and independent follow-up research.
“Working with Piers gives us an outside perspective that connects where AI commerce is heading with the practical challenges of building our platform. Our regular conversations help us challenge assumptions, evaluate options, and work out what to tackle next.”
Ready to move your AI product forward?
Whether you have an early idea or a sophisticated product already in development, a focused conversation can help identify where to go next.
Book a Free 'Kick Off' Call (opens calendar in a new tab)Looking for a larger foresight engagement for your organization? See Strategic Foresight Advisory.