Abigail joined Google a year ago to head up the Strategic Planning Practice for the Agency
team. She works closely with the advertising and marketing communities to help amplify their strategic and creative efforts in the digital space.
Latest Research Paper: Transforming The Ride Sharing Economy
This research paper gives an overview of how the main players in the ridesharing industry are leveraging mobile technology to build multimodal transportation services that optimize transit connectivity, travel efficiency and urban congestion.