Allie works in-house at PSFK as the content curator, researcher, and daily writer. A former analyst for the National Geographic Channel and OWN, all things media and advertising have her heart. When she's not busy researching the latest trends, you can find her running or updating her personal blog, JustAllie. She is also a regular contributor to Advertising Week.
Our SXSW 2018 recap explores how brands are creating increasingly elaborate experiential marketing exhibitions that invite audiences to experience community-focused values and overall brand narratives.