Allison is VP, Director of Trends & Insights at MobileBehavior, Omnicom's Mobile consultancy. Follow her @allimooney and @mobilebehavior.
Latest report presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.
This research paper gives an overview of how companies are redesigning their physical retail locations to ensure an optimal brand experience.
Our brand tracker has recently been updated to include major brands in Alcohol, Apparel, Automotive, Food, Luxury, Retail. Technology and Travel
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