Amanda is a contributing writer to PSFK.com. She's an all round word bird who’s truly obsessed with how brands speak on line – including how they answer back. There aren’t many global brands she hasn’t worked with so she's confidently fluent in driving brand content throughout the total customer experience and know how to put the strategy in place to support it… Oh and she doesnt hold back.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.