+Aziz has been a regular contributor to PSFK since 2009. He relocated from NYC to New Orleans in 2014 to join Peter Mayer's strategy & planning department and develop his music career. His articles tend to cover global culture, entertainment industry, branding and the arts.
Latest Research Paper: Experiential Brand Building
Our latest research paper gives an overview of how brands are leveraging their physical storefronts and spaces to deliver experiences that showcase their brand’s unique culture, offerings and/or commitment to their customers.