Barb Rybicki is VP of Cultural Insight for Added Value, a global brand development and marketing insight consultancy. AV answers clients’ central questions about market, positioning, innovation, and communications. Solutions are sharp, strategic, and grounded in deep consumer and cultural insight that propels brands forward.
Latest Research Paper: Transforming The Ride Sharing Economy
This research paper gives an overview of how the main players in the ridesharing industry are leveraging mobile technology to build multimodal transportation services that optimize transit connectivity, travel efficiency and urban congestion.