Bill Crounse, MD, is Worldwide Health Director for the Microsoft Corporation. He is responsible for providing thought leadership, vision, and strategy for Microsoft technologies and solutions in the healthcare provider industry. He is also responsible for working with industry partners and healthcare organizations to help them benefit from using Microsoft technologies and solutions as an essential platform for line-of-business applications in the healthcare industry. Dr. Crounse travels nationally and internationally to evangelize the use of information technology as a way to improve care quality and safety, and the satisfaction of those who provide and receive it.
Latest Research Paper: Experiential Brand Building
Our latest research paper gives an overview of how brands are leveraging their physical storefronts and spaces to deliver experiences that showcase their brand’s unique culture, offerings and/or commitment to their customers.