Dan lives in Cape Town, South Africa (but from the UK originally). Tempted south by the promise of sub-tropical weather, non-stop BBQs (make that braais) and the curious dry-ice effect on the top of Table Mountain he now works at Atmosphere Communications (PR/Communications Agency). Dan also runs local style blog www.underfield.wordpress.com and contributes to www.dazeddigital.com amongst other publications.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.