Don Michael Acelar De Leon is a regular contributor to PSFK.com. Don is a writer, voice artist, and musician from the Philippines. He is also a volunteer and former national trustee of AFS Intercultural Programs, the largest student exchange network in the world.
Latest Research Paper: Experiential Brand Building
Our latest research paper gives an overview of how brands are leveraging their physical storefronts and spaces to deliver experiences that showcase their brand’s unique culture, offerings and/or commitment to their customers.