Drew Neisser is CEO and founder of Renegade, the NYC-based agency that helps CMOs find innovative ways to cut through and author of the new book, The CMO's Periodic Table: A Renegade's Guide to Marketing (http://bit.ly/cmosbook)
Latest report presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.
This research paper gives an overview of how companies are redesigning their physical retail locations to ensure an optimal brand experience.
Our brand tracker has recently been updated to include major brands in Alcohol, Apparel, Automotive, Food, Luxury, Retail. Technology and Travel
In our latest podcast episode show, we look at a new retail concept that takes a different approach to customer engagement