Geoffrey McCleary is Vice President/Group Director of Mobile Innovation at Digitas Health. With more than 15 years of pharmaceutical and interactive marketing experience, Geoff is able to provide strategic mobile and technological insights to the world’s largest pharmaceutical and biotechnology clients. As a leading mobile health evangelist, Geoff is a sought after commentator and speaker who has been featured in the NY Times discussing the impact of mobile on health and the future of healthcare. He is an expert source and proponent of using innovation and emerging technologies to create meaningful experiences and connections with patients, consumers and physicians.Geoff stays at the forefront of innovation by mentoring and advising mobile health startups and wearable technology developers throughout the US in partnership with Rock+Health and other leading health technology accelerators.
Latest Research Paper: Experiential Brand Building
Our latest research paper gives an overview of how brands are leveraging their physical storefronts and spaces to deliver experiences that showcase their brand’s unique culture, offerings and/or commitment to their customers.