Geoffrey McCleary is Vice President/Group Director of Mobile Innovation at Digitas Health. With more than 15 years of pharmaceutical and interactive marketing experience, Geoff is able to provide strategic mobile and technological insights to the world’s largest pharmaceutical and biotechnology clients. As a leading mobile health evangelist, Geoff is a sought after commentator and speaker who has been featured in the NY Times discussing the impact of mobile on health and the future of healthcare. He is an expert source and proponent of using innovation and emerging technologies to create meaningful experiences and connections with patients, consumers and physicians.Geoff stays at the forefront of innovation by mentoring and advising mobile health startups and wearable technology developers throughout the US in partnership with Rock+Health and other leading health technology accelerators.
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.