Geoffrey McCleary is Vice President/Group Director of Mobile Innovation at Digitas Health. With more than 15 years of pharmaceutical and interactive marketing experience, Geoff is able to provide strategic mobile and technological insights to the world’s largest pharmaceutical and biotechnology clients. As a leading mobile health evangelist, Geoff is a sought after commentator and speaker who has been featured in the NY Times discussing the impact of mobile on health and the future of healthcare. He is an expert source and proponent of using innovation and emerging technologies to create meaningful experiences and connections with patients, consumers and physicians.Geoff stays at the forefront of innovation by mentoring and advising mobile health startups and wearable technology developers throughout the US in partnership with Rock+Health and other leading health technology accelerators.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.