Gerald Richards is the CEO of 826 National, a network of creative writing and after-school tutoring centers that offer a variety of inventive programs to under-resourced youth, ages 6-18, allowing them to explore their creativity and improve their writing skills. With twenty years of management and development experience at national nonprofit organizations, Gerald is a respected trainer and sought after speaker on topics of youth and education access. He has also served as an education expert for national marketing campaigns promoting creativity in and outside the classroom. In 2008, he was named one of 101 African-American Champions for Youth in the Bay Area. Gerald has a BA in Film Studies from Wesleyan University and an MFA in Writing from the School of the Art Institute of Chicago.
Latest Research Paper: Experiential Brand Building
Our latest research paper gives an overview of how brands are leveraging their physical storefronts and spaces to deliver experiences that showcase their brand’s unique culture, offerings and/or commitment to their customers.