Dubbed “the Steve Jobs of yogurt” by Forbes in 2011, Hamdi Ulukaya has built a nearly $1 billion business in just five years, during the worst economic crisis in decades. Led by his innovation and insight, energy and passion, genuine and authentic spirit, marketing acumen and relentless drive to give consumers the products they want and deserve, Chobani is a profitable, dominant company that’s just getting started.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.