Harlan Kennedy has spent 18 years as a strategist and specializes in positioning, new product development and brand strategy across a range of clients and categories. Currently, he heads up strategic efforts at vbporange, a customer experience consultancy housed within independent San Francisco advertising agency Venables Bell & Partners. Orange clients include Audi, Phillips 66, Barclays, Stanford Media X, the March of Dimes and ZER01. While at VB&P, Harlan has also led brand positioning for clients like Nestea, PG&E, Siebel, Barclays, iShares, and Russell Investments. Additional brands he’s strategically led during his career include Xbox, Dentyne Ice, Bass Ale, Sony, Coca-Cola, Cadbury Adams, and Labatt.
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.