Harlan Kennedy has spent 18 years as a strategist and specializes in positioning, new product development and brand strategy across a range of clients and categories. Currently, he heads up strategic efforts at vbporange, a customer experience consultancy housed within independent San Francisco advertising agency Venables Bell & Partners. Orange clients include Audi, Phillips 66, Barclays, Stanford Media X, the March of Dimes and ZER01. While at VB&P, Harlan has also led brand positioning for clients like Nestea, PG&E, Siebel, Barclays, iShares, and Russell Investments. Additional brands he’s strategically led during his career include Xbox, Dentyne Ice, Bass Ale, Sony, Coca-Cola, Cadbury Adams, and Labatt.
Latest Research Paper: Transforming The Ride Sharing Economy
This research paper gives an overview of how the main players in the ridesharing industry are leveraging mobile technology to build multimodal transportation services that optimize transit connectivity, travel efficiency and urban congestion.