Harlan Kennedy has spent 18 years as a strategist and specializes in positioning, new product development and brand strategy across a range of clients and categories. Currently, he heads up strategic efforts at vbporange, a customer experience consultancy housed within independent San Francisco advertising agency Venables Bell & Partners. Orange clients include Audi, Phillips 66, Barclays, Stanford Media X, the March of Dimes and ZER01. While at VB&P, Harlan has also led brand positioning for clients like Nestea, PG&E, Siebel, Barclays, iShares, and Russell Investments. Additional brands he’s strategically led during his career include Xbox, Dentyne Ice, Bass Ale, Sony, Coca-Cola, Cadbury Adams, and Labatt.
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
The China Debrief examines three major players — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe.
PSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
The PSFK Last-Mile Delivery Debrief provides in-depth research on new customer demands for delivery services, and key strategies all retailers can pursue to meet them, detailing how to implement everything from flexible product pickup to on-demand delivery wherever customers are.