Harlan Kennedy has spent 18 years as a strategist and specializes in positioning, new product development and brand strategy across a range of clients and categories. Currently, he heads up strategic efforts at vbporange, a customer experience consultancy housed within independent San Francisco advertising agency Venables Bell & Partners. Orange clients include Audi, Phillips 66, Barclays, Stanford Media X, the March of Dimes and ZER01. While at VB&P, Harlan has also led brand positioning for clients like Nestea, PG&E, Siebel, Barclays, iShares, and Russell Investments. Additional brands he’s strategically led during his career include Xbox, Dentyne Ice, Bass Ale, Sony, Coca-Cola, Cadbury Adams, and Labatt.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.