Jared Schiffman lives at the intersection of design, computer science and education. Recently named a "Digital Maverick" by DETAILS magazine, Jared's work fuses the physical world with the digital world and plays with relationship between the two. He is the founder of Perch Interactive Inc, a startup intent on revolutionizing the retail environment, starting with its first product PERCH. He is also a Principal at Potion, an award-winning interactive design and technology firm founded in 2005. Jared is an Adjunct Professor at NYU and holds two degrees from MIT.
Latest Research Paper: Transforming The Ride Sharing Economy
This research paper gives an overview of how the main players in the ridesharing industry are leveraging mobile technology to build multimodal transportation services that optimize transit connectivity, travel efficiency and urban congestion.