Jeff Fromm is EVP at Barkley, the largest 100% employee-owned advertising agency in the U.S., and co-author of “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever.” In addition to his marketing degree from The Wharton School at the University of Pennsylvania, Jeff has more than 25 years of brand marketing experience. On behalf of Barkley, he spearheaded the Millennials research partnership with The Boston Consulting Group and Service Management Group. Jeff is the founder of Share.Like.Buy, a Millennial Insights & Marketing Conference, the lead editor of a blog, www.millennialmarketing.com.
Latest Research Paper: Transforming The Ride Sharing Economy
This research paper gives an overview of how the main players in the ridesharing industry are leveraging mobile technology to build multimodal transportation services that optimize transit connectivity, travel efficiency and urban congestion.