Dr. Jonas Hoffmann is Professor of Luxury Marketing at SKEMA Business School. He has extensive experience in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is co-editor of “Luxury Strategy in Action” (Palgrave Macmillan).
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.