Katie Sherman is a NY-based freelance writer. After years multi-tasking at downtown ad agencies, she’s recently returned from a European backpacking sabbatical. During the day she works as a Copywriter in Soho. In the off-hours she concentrates on analyzing social/ cultural trends, business innovation and local entertainment. Her work has been published on Psfk.com, CoolBusinessIdeas.com, EatDrinkSleepny.com and Glamourite.com.
Katie is a graduate of Elon University in NC and holds a BA in Corporate Communication. Not to mention the coveted 12th place ranking in the ‘97 National USACRS (Junior Olympic Figure Roller Skating) Championships. Glory days.
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.