Katie Sherman is a NY-based freelance writer. After years multi-tasking at downtown ad agencies, she’s recently returned from a European backpacking sabbatical. During the day she works as a Copywriter in Soho. In the off-hours she concentrates on analyzing social/ cultural trends, business innovation and local entertainment. Her work has been published on Psfk.com, CoolBusinessIdeas.com, EatDrinkSleepny.com and Glamourite.com.
Katie is a graduate of Elon University in NC and holds a BA in Corporate Communication. Not to mention the coveted 12th place ranking in the ‘97 National USACRS (Junior Olympic Figure Roller Skating) Championships. Glory days.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.