Lara is a freelance writer, researcher and brand strategist based in London, having worked for some big players including MTV, WGSN, Stylesight and Vogue on a variation of future-led projects.
Latest report presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.
This research paper gives an overview of how companies are redesigning their physical retail locations to ensure an optimal brand experience.
Our brand tracker has recently been updated to include major brands in Alcohol, Apparel, Automotive, Food, Luxury, Retail. Technology and Travel
In our latest podcast episode show, we look at a new retail concept that takes a different approach to customer engagement