Leah is a Content Specialist at FutureCast, a marketing consultancy specializing in millennial trends and insights. She was a major contributor to Millennials with Kids, a new marketing strategy book highlighting the brand behaviors and attitudes of millennial parents and her articles about millennial trends and messaging strategy have been featured in PSFK, the New York Times, Forbes and more. Leah is also the lead editor of millennialmarketing.com, the top millennial marketing insights and content hub. Leah is always happy to share her knowledge about the millennial generation, not just because she is a millennial herself, but also because she’s believes in the evolution of the modern consumer market.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.