Leah is a Content Specialist at FutureCast, a marketing consultancy specializing in millennial trends and insights. She was a major contributor to Millennials with Kids, a new marketing strategy book highlighting the brand behaviors and attitudes of millennial parents and her articles about millennial trends and messaging strategy have been featured in PSFK, the New York Times, Forbes and more. Leah is also the lead editor of millennialmarketing.com, the top millennial marketing insights and content hub. Leah is always happy to share her knowledge about the millennial generation, not just because she is a millennial herself, but also because she’s believes in the evolution of the modern consumer market.
Latest Research Paper: Transforming The Ride Sharing Economy
This research paper gives an overview of how the main players in the ridesharing industry are leveraging mobile technology to build multimodal transportation services that optimize transit connectivity, travel efficiency and urban congestion.