Leah is a Content Specialist at FutureCast, a marketing consultancy specializing in millennial trends and insights. She was a major contributor to Millennials with Kids, a new marketing strategy book highlighting the brand behaviors and attitudes of millennial parents and her articles about millennial trends and messaging strategy have been featured in PSFK, the New York Times, Forbes and more. Leah is also the lead editor of millennialmarketing.com, the top millennial marketing insights and content hub. Leah is always happy to share her knowledge about the millennial generation, not just because she is a millennial herself, but also because she’s believes in the evolution of the modern consumer market.
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.