Lucy oversees all of Venables Bell & Partners' strategic insights in both brand and communications planning. She has been instrumental in leading the agency to victory in new business and shaping such brand positioning as Audi’s “Truth in Engineering,” Intel’s “Sponsors of Tomorrow,” the Meth Project’s “Not Even Once,” and eBay’s “When it’s on your mind, it’s on eBay.”
These campaigns have all made Venables Bell & Partners not only a creative force, but also contributed to the agency’s eight Effies for marketing effectiveness.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.