Lucy oversees all of Venables Bell & Partners' strategic insights in both brand and communications planning. She has been instrumental in leading the agency to victory in new business and shaping such brand positioning as Audi’s “Truth in Engineering,” Intel’s “Sponsors of Tomorrow,” the Meth Project’s “Not Even Once,” and eBay’s “When it’s on your mind, it’s on eBay.”
These campaigns have all made Venables Bell & Partners not only a creative force, but also contributed to the agency’s eight Effies for marketing effectiveness.
Latest Research Paper: Experiential Brand Building
Our latest research paper gives an overview of how brands are leveraging their physical storefronts and spaces to deliver experiences that showcase their brand’s unique culture, offerings and/or commitment to their customers.