Macala Wright is a business strategist and research analyst with a passion for journalism. As a writer, she merges her passion for storytelling and narrative with her deep understanding of technology and strategy to help bring innovative ideas, products and programs to life. Interested in the tools and platforms that society uses to communicate culture, her writing and studies explore how people can become better communicators in order to shape their futures, share their ideas and create a better world to live in.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.