Marissa brings an analytic background, a strong sense of style and a passion for marketing and retail to the New York office. As a strategist at Wolff Olins, Marissa has worked on brand positioning, portfolio strategy, naming, messaging, implementation, training and visual identity projects for a diverse array of clients including Bloomingdale’s, The Ritz-Carlton, The Smithsonian Institution, Citibank, Target. She has also worked extensively on trend research, both on macro and micro levels.
Marissa is fluent in Spanish, with academic and professional work experience in the language. She holds a BA in Political Science and Spanish Language from the University of Pennsylvania and also studied at the Universitat Pompeu Fabra in Barcelona and the Fashion Institute of Technology in New York City.
Latest Research Paper: Transforming The Ride Sharing Economy
This research paper gives an overview of how the main players in the ridesharing industry are leveraging mobile technology to build multimodal transportation services that optimize transit connectivity, travel efficiency and urban congestion.