Marissa brings an analytic background, a strong sense of style and a passion for marketing and retail to the New York office. As a strategist at Wolff Olins, Marissa has worked on brand positioning, portfolio strategy, naming, messaging, implementation, training and visual identity projects for a diverse array of clients including Bloomingdale’s, The Ritz-Carlton, The Smithsonian Institution, Citibank, Target. She has also worked extensively on trend research, both on macro and micro levels.
Marissa is fluent in Spanish, with academic and professional work experience in the language. She holds a BA in Political Science and Spanish Language from the University of Pennsylvania and also studied at the Universitat Pompeu Fabra in Barcelona and the Fashion Institute of Technology in New York City.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.