Marissa brings an analytic background, a strong sense of style and a passion for marketing and retail to the New York office. As a strategist at Wolff Olins, Marissa has worked on brand positioning, portfolio strategy, naming, messaging, implementation, training and visual identity projects for a diverse array of clients including Bloomingdale’s, The Ritz-Carlton, The Smithsonian Institution, Citibank, Target. She has also worked extensively on trend research, both on macro and micro levels.
Marissa is fluent in Spanish, with academic and professional work experience in the language. She holds a BA in Political Science and Spanish Language from the University of Pennsylvania and also studied at the Universitat Pompeu Fabra in Barcelona and the Fashion Institute of Technology in New York City.
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.