Mark Busse is a design professional, creative community activist and food fanatic. He's a founding partner and managing director of the Vancouver-based strategy, brand and marketing consultancy Industrial Brand, where for the last 15 years he has helped clients achieve distinctive market position through brand clarity, cohesion and authenticity. He is also the host of CreativeMornings/Vancouver, a past president of the Society of Graphic Designers of Canada, and a design writer and educator.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.