Mark Busse is a design professional, creative community activist and food fanatic. He's a founding partner and managing director of the Vancouver-based strategy, brand and marketing consultancy Industrial Brand, where for the last 15 years he has helped clients achieve distinctive market position through brand clarity, cohesion and authenticity. He is also the host of CreativeMornings/Vancouver, a past president of the Society of Graphic Designers of Canada, and a design writer and educator.
Latest Research Paper: Experiential Brand Building
Our latest research paper gives an overview of how brands are leveraging their physical storefronts and spaces to deliver experiences that showcase their brand’s unique culture, offerings and/or commitment to their customers.