Mark Busse is a design professional, creative community activist and food fanatic. He's a founding partner and managing director of the Vancouver-based strategy, brand and marketing consultancy Industrial Brand, where for the last 15 years he has helped clients achieve distinctive market position through brand clarity, cohesion and authenticity. He is also the host of CreativeMornings/Vancouver, a past president of the Society of Graphic Designers of Canada, and a design writer and educator.
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.