Meredith Barnett is an experienced editor and content creator in the lifestyle, shopping and digital space. She specializes in developing editorial experiences for non-traditional media companies—the meeting of content and commerce. From 2009-2012, she served as the founding Editorial Director of The Inside Source, eBay's digital style magazine. There, she oversaw a team of experienced freelance writers to utilize information about what eBay's 93 million users were shopping for and place it in the context of the big picture in pop culture, fashion and interior design.
In the past year, she has consulted for fashion designers Tory Burch and Alvin Valley, linen brand Matouk, and luxury department store Barneys on the editorial elements of their websites. Barnett previously served as Director, Digital Media at Lifetime Networks, where she oversaw non-programming-related lifestyle content for the website. Barnett was also a founder of Store Adore, a web-based guide to the best boutique shopping around the country and online.
Before receiving her MBA in 2007 from Harvard Business School, she worked as an editor at Lucky, a Condé Nast magazine with over 1m monthly readers about shopping and style. She has contributed to publications including Capitol File, Parade, The Huffington Post and Stylecaster, and has appeared as a shopping expert on "Today," "Fox & Friends," and QVC.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.