Mike is a regular contributor to PSFK. As a brand strategist and insights consultant for Fortune 500 companies, Mike executes on research to better understand how people interact with brands. His favorite topics are emotional branding, data visualization, customer relationships, eco-friendly products and real estate.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.