Mike is a regular contributor to PSFK. As a brand strategist and insights consultant for Fortune 500 companies, Mike executes on research to better understand how people interact with brands. His favorite topics are emotional branding, data visualization, customer relationships, eco-friendly products and real estate.
Latest Research Paper: Transforming The Ride Sharing Economy
This research paper gives an overview of how the main players in the ridesharing industry are leveraging mobile technology to build multimodal transportation services that optimize transit connectivity, travel efficiency and urban congestion.