Michael Sprague is the Head of Marketing & Partnerships at Kiip (pronounced “keep”), a category-creating mobile rewards platform redefining mobile advertising through an innovative technology that turns every-day “moments” in games and apps, such as leveling up in a game or completing a run, into reward opportunities for brands. Backed by Relay Ventures, Interpublic Group, Hummer Winblad, True Ventures, Digital Garage, Amex and others, the company has raised $15.4 million in funding to date.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.