Parneet is a regular contributor to PSFK. She is also a strategist, writer and founder of digital strategy consulting firm, Seedwalker. Formerly worked for the man at American Express, Martha Stewart Living Omnimedia and Saks Fifth Avenue. Ping her on Twitter @parneetg, Facebook at /seedwalker or parneet at seedwalker dot com.
Latest Research Paper: Transforming The Ride Sharing Economy
This research paper gives an overview of how the main players in the ridesharing industry are leveraging mobile technology to build multimodal transportation services that optimize transit connectivity, travel efficiency and urban congestion.