Parneet is a regular contributor to PSFK. She is also a strategist, writer and founder of digital strategy consulting firm, Seedwalker. Formerly worked for the man at American Express, Martha Stewart Living Omnimedia and Saks Fifth Avenue. Ping her on Twitter @parneetg, Facebook at /seedwalker or parneet at seedwalker dot com.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.