Paul Parreira is the Founder and Director of Company Cue, a New York City-based custom content agency that provides editorial services to a growing number of global entertainment media companies. Paul works with a team of writers, editors and experts worldwide to create bespoke content to support databases, websites, and content initiatives for many leading music streaming services, retailers, brands and media publishers. Paul is an expert on music culture and spent most of the 1990s and part of the 2000s DJ’ing at New York City venues in the DJ duo Perry & Smith.
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.