Paul Parreira is the Founder and Director of Company Cue, a New York City-based custom content agency that provides editorial services to a growing number of global entertainment media companies. Paul works with a team of writers, editors and experts worldwide to create bespoke content to support databases, websites, and content initiatives for many leading music streaming services, retailers, brands and media publishers. Paul is an expert on music culture and spent most of the 1990s and part of the 2000s DJ’ing at New York City venues in the DJ duo Perry & Smith.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.