Rachel Shechtman is bringing her strategies as a retail and marketing consultatnt to life for herself through STORY, a new physical retail marketing experience on 10th Avenue and 19th st., in the heart of Chelsea in New York City. STORY is a space that has the point of view of a magazine, changes like a gallery and sells things like a store.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.