Rob Fields is a curator and marketer who is interested in the intersection of marketing, business, and popular culture, particularly the ways that companies can better leverage culture to build their brands. He is currently Marketing Director, CMO Initiatives at the Association of National Advertisers (ANA).
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
The China Debrief examines three major players — Alibaba, JD and Tencent — highlighting their key innovations along the purchase path, in order to provide insight into the near-term future for CX innovations across the globe.
PSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
The PSFK Last-Mile Delivery Debrief provides in-depth research on new customer demands for delivery services, and key strategies all retailers can pursue to meet them, detailing how to implement everything from flexible product pickup to on-demand delivery wherever customers are.