Sam McNerney
Sam McNerney graduated from Hamilton College where he earned a bachelors in Philosophy last May. However, after reading too much Descartes and Nietzsche, he realized that his true passion is reading and writing about the psychology of judgment and decision making. His blog, www.WhyWeReason.com tries to figure out what makes humans tick. He spends his free time listening to Gaga​ and tweeting @WhyWeReason.
What’s New For Members
Latest report presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.
DownloadThis research paper gives an overview of how companies are redesigning their physical retail locations to ensure an optimal brand experience.
DownloadOur brand tracker has recently been updated to include major brands in Alcohol, Apparel, Automotive, Food, Luxury, Retail. Technology and Travel
In our latest podcast episode show, we look at a new retail concept that takes a different approach to customer engagement
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