Sam McNerney graduated from Hamilton College where he earned a bachelors in Philosophy last May. However, after reading too much Descartes and Nietzsche, he realized that his true passion is reading and writing about the psychology of judgment and decision making. His blog, www.WhyWeReason.com tries to figure out what makes humans tick. He spends his free time listening to Gaga and tweeting @WhyWeReason.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.