Tim Lindsay is CEO of D&AD. www.dandad.org is a membership organisation, awards programme and educational charity serving the global design and advertising community. It aims to promote, stimulate and enable creative excellence, with a view to generating sufficient funds to provide material support to creative people around the world.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.