Tricia DelGaudio is a forward thinking innovation strategist and persuasive storyteller with a keen mix of curiosity and character. She joined PSFK as the Innovation Director after completing a Masters degree in Branding from the School of Visual Arts. Her unique problem solving capabilities and decisiveness to analyze cultural trends give her the intellectual rigor to define brand innovation. She focuses on building better brand experiences by balancing reasoning and feeling.
Latest Research Paper: Transforming The Ride Sharing Economy
This research paper gives an overview of how the main players in the ridesharing industry are leveraging mobile technology to build multimodal transportation services that optimize transit connectivity, travel efficiency and urban congestion.