Tricia DelGaudio is a forward thinking innovation strategist and persuasive storyteller with a keen mix of curiosity and character. She joined PSFK as the Innovation Director after completing a Masters degree in Branding from the School of Visual Arts. Her unique problem solving capabilities and decisiveness to analyze cultural trends give her the intellectual rigor to define brand innovation. She focuses on building better brand experiences by balancing reasoning and feeling.
From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
Join us for our upcoming January 19th half-day conference, where the research team will be previewing our Future of Retail 2020 report, which provides a roadmap on how to combine physical retail with an invisible layer of technology-driven service.