Leverage the latest trends, research and analysis to fuel your B2B marketing and lead-gen.
Avalara is the global leader in tax compliance automation.
This B2B business worked with PSFK as a content agency to generate playbooks bringing narratives around Digital Commerce and Modern Digital Marketplaces to life. Their content teams at Avalara have used this content marketing approach in their social media marketing, marketing automation search engine optimization and direct marketing.
Splunk is a leader in digital security with a strong and growing brand presence.
As a component of a strong content marketing strategy, PSFK helped B2B marketers at Splunk establish a firm foothold as they entered in the Retail category by creating a custom report about omnichannel optimization. Pieces of content were used by in social media, marketing automation and other B2B marketing programs.
Digital transformation is fundamentally refining business models, sales, service and experience in the auto industry.
As part of their content marketing strategy, the B2B marketers at Microsoft tapped us to spotlight five unique transformative journeys in this vertical with use-case scenarios rooted in PSFK's trends research. They used this thought leadership in their email marketing, sales funnel development, search engine optimization, social media marketing and other marketing efforts to engage their target audience.
With licensed and customer-published thought leadership white papers, depend on PSFK to weave your brand into report narratives and position your organization as a category leader. Our content has proven to be a powerful tool for generating qualified leads for sales teams at B2B companies.