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Interview: How The 'Apple Store Of Weed' Aims To Dominate The Cannabis Retail Market By Changing The Stoner Narrative

As MedMen's new chief marketing officer, former Visa executive David Dancer wants to make the nation's biggest pot merchant a household name, with a strategy that hinges on destigmatizing usage via upscale stores and a cultural branding campaign that positions marijuana as a lifestyle

Event

Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

June 14, 2018

Ideas We Are Tracking

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about the PSFK Creative Intelligence Platform

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