Brand Activation & Immersion This Brand Rented A Bodega For NYFW—Then Extended Its Stay By A Year

Luxury bag brand Gelareh Mizrahi intended to pop up at a Soho convenience store for a week. It ended up signing a lease for a full year

Analysis Harvey Nichols' New Dedicated Beauty And Wellness Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Consumer Goods From Nestlé to Guinness, CPGers Are Rethinking Plastic-Free Packaging

A few key brands are ditching hard-to-recycle or single-use packaging in favor of materials like paper and metal to help consumers curb waste without forgoing their favorite food & bev

Fashion & Apparel How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Case Study Selfridges Unveils An In-Store Movie Theater, And Now Shoppers May Never Have To Leave

The iconic department store is encouraging customers to stay a while at its flagship location thanks to the addition of a luxury theater

Health Inside The London Members' Club That Integrated A Wellness-Focused Medical Gym

The London members club now offers complete, medical-grade wellness services to its clients, including spa treatments, doctors and even cryotherapy

Food & Beverage PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Features Three Brands Helping Shoppers Avoid Single-Use Plastic

Consumers are saying no to single-use plastic, leading innovative brands from PepsiCo to Evian to design replenishment platforms that offer alternative ways to consume their products

Advertising Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Cafe & Restaurant This London Marketplace Is Bringing New Life To A Former Banana Warehouse

Seven Dials Market is a food hall and community space that offers bites, books and booze inside a refurbished warehouse in London's West End

Design Future Of Home+Living 2030: Communal Compounds

In this series, Piers Fawkes dives into what life will look like a decade from now. Kicking off his analysis, he investigates communal living

Home IKEA On Why Shared, Multi-Functional Spaces Are The Future Of Sustainable Living And Working

PSFK founder and president Piers Fawkes speaks to Evamaria Rönnegård, leader of IKEA's Better Living project, to discuss designing flexible dwellings for consumers' increasingly fluid lifestyles, merging work, home and play in sustainable shared spaces

Beauty How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience

By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process

Automotive Audi Drives Brand Engagement With New Car Rental Loyalty Program

Silvercar, Audi's in-house car rental service, unveiled a unique loyalty program that aims to keep drivers engaged with perks like free rentals