Events Vote For PSFK's Future Of Retail Presentation At SXSW 2020

PSFK is proud to announce that we're in the running to present our research at next year's SXSW festival in Austin, Texas

Brand Activation & Immersion Rockets of Awesome Debuts An Immersive, Discovery-Driven Kids Popup In NYC

Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

Analysis How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Customer Experience Journey From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization

Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off

Cafe & Restaurant This Swedish Restaurant Is Creating A Climate-Proof Kitchen

Restauranglabbet is a research lab and restaurant concept that tests sustainable practices while serving a dining room full of customers

Automotive Bosch Announces Glasses-Free 3D-Enhanced Driving Experience Designed To Improve Safety

The manufacturer is working on 3D displays for cars that could alert and assist drivers without the need of glasses or any other special technology

Podcast: Blume's Revolutionary Take On Self-Care And Menstruation

In this episode, PSFK speaks with the digital-first feminine care brand's CEO and co-founder, Taran Ghatrora, to discuss audience education and trust

Case Study Ford Experiments With Smart Lab Popups To Drive Dealership Sales

The auto brand is testing out small-format, expert-staffed store experiences that bring cars to high foot-traffic areas to meet enduring consumer demand for in-person vehicle discovery

Features How Brands Like Whiskas Are Optimizing AI To Support Consumers' In-Moment Needs

Artificial intelligence technology is letting brands optimize their customer assistance and education at every point on the path to purchase, both in-store and at home

Consumer Goods Inside The Ethical Online Marketplace That Helps Local Businesses Compete With Ecommerce

Small businesses can seem like they don't stand a chance against online shopping. But with an easy-to-use discovery site, curated online wholesale platform Faire is giving them a fighting chance

Design The Latest Apparel Names Revolutionizing Size Inclusivity

The fashion & apparel space has been moving to include and diversify, but has still left a lot to be desired. Here's how brands like Atoms and Good American are stepping it up to finally make better fits available to all and deliver on consumers' elevated expectations

Food & Beverage This Dating App For Food Could Put An End To Boring Office Snacks

Designed to make snacking more fun, a new platform from food delivery service Tyme allows workers to swipe left or right on snacks before their office orders them

Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Advertising How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging