Advertising

In collaboration with streetwear designer Liam Hodges, Domino's is making 'staying in-wear' the next big fashion trend

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

The Sound Affect takes London visitors through a five-room immersive experience that highlights the duo's speaker partnership

The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community

With a focus on openness and accountability, these companies are using the power of the blockchain to keep their customers informed

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

London foodies can take their favorite eats 1,000 feet in the air for a thrilling new take on high dining by the delivery service Deliveroo

PSFK visited Mastercard's new NYC restaurant and spoke to the brand's CMO about cultivating accessible brand loyalty for over-saturated consumers through immersive experiences

The purchase path doesn't have to be simply transactional, and these companies are using creative methods like social-media activated vending machines to revamp and reward customers

The subscription box is making self-care more accepting with genderless categories that promote inclusivity and naturally attract consumers like Gen Zers who look for mission-driven brands