Advertising

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

London foodies can take their favorite eats 1,000 feet in the air for a thrilling new take on high dining by the delivery service Deliveroo

PSFK visited Mastercard's new NYC restaurant and spoke to the brand's CMO about cultivating accessible brand loyalty for over-saturated consumers through immersive experiences

The purchase path doesn't have to be simply transactional, and these companies are using creative methods like social-media activated vending machines to revamp and reward customers

The subscription box is making self-care more accepting with genderless categories that promote inclusivity and naturally attract consumers like Gen Zers who look for mission-driven brands

Here are the innovative apps and services helping online creators build their unique brand, engaging a fanbase along the way

The studio's Public Access series will project films like Moonlight and Lady Bird on billboards across the country, proving that screenings, too, can be experiential

No, there probably aren't any aliens in Area 51. Yes, Bud Light's most recent social media marketing stunt plays off that viral Facebook event

The two-day event promoted the brand's new fragrance line, including three separate stops and plenty of free merchandise for hunters to take home with them

Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

Prospective buyers can forgo visiting a showroom or even downloading an app, simply clicking the auto brand's social media content to enable AR projections of interior and exterior car features from anywhere they are

Aiming less to compete with Airbnb and more to enhance the traditional business stay, Marriott's Renaissance brand of accommodations builds on the standard experience its customers expect by curating mini adventures and integrating local culture into its design to help those on quick trips return with a unique and sharable stay

The department store's out of home campaign features QR codes in popular tourist destinations for passersby to scan with their phones to access curated Pinterest boards of location-tailored outfits