Dos Equis Targets Millennials With Mexican Heritage-Themed Campaign
The beer brand is aiming to engage a younger demographic with a collaboration fêting its nation's heritage, marshaling social media activations, emerging artist performances and cultural celebrations
This major technology company offers many opportunities for brands, including: Google Lens AI-powered software that can detect an object through a mobile phone’s camera and prompt unique actions or suggestions. Google Assistant Google’s life-like voice-based assistant, which is currently connected to over 400 million devices, lets brands build Actions to connect directly with its users Google Maps Platform Google’s recently revamped Google Maps API Platform includes maps-based, industry-specific solutions, such as asset tracking and ridesharing Google ARCore Google’s AR platform for Android was released in 2018 and already has more than 60 app releases from major brands
Start up entrepreneur Robin Liss says that for brands and organizations to innovate they have to keep investing in their acquisitions long after the M&A deals go through
Ideas We Are Tracking
Google Streamlines Consumers' Holiday Season With Shoppable Ads
september 19, 2018What’s New For Members
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
DownloadFrom personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadOur monthly analysis, using PSFK’s panel member survey results, shows how innovative brands in eCommerce, grocery and hospitality (and more) are perceived based on their level of innovation.
Full breakdownJoin us for our upcoming January 19th half-day conference, where the research team will be previewing our upcoming Future of Retail 2019 report, a DTC Playbook for brands (and their customers). This conference will explore the themes in this flagship survey of innovation in retail with talks, expert speeches and an immersive exhibition. Additional sessions will provide further immersion.
