Advertising

Advertising Expert Insight: How To Design A Resale Marketplace For The Luxury Consumers

Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

Automotive Mobile Shoppers Can Tap Toyota's Interactive Ad To Explore Car Features In AR

Prospective buyers can forgo visiting a showroom or even downloading an app, simply clicking the auto brand's social media content to enable AR projections of interior and exterior car features from anywhere they are

Brand Activation & Immersion Interview: Marriott On Elevating The Business Travel Experience Through Local Culture

Aiming less to compete with Airbnb and more to enhance the traditional business stay, Marriott's Renaissance brand of accommodations builds on the standard experience its customers expect by curating mini adventures and integrating local culture into its design to help those on quick trips return with a unique and sharable stay

Fashion & Apparel Visitors To Central Park, Santa Monica Pier And More Can Scan Macy's Popups For Shoppable Ensembles

The department store's out of home campaign features QR codes in popular tourist destinations for passersby to scan with their phones to access curated Pinterest boards of location-tailored outfits

Entertainment Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Cafe & Restaurant Burger King Creates "Sad Meal" Box For Mental Health Awareness Month

Burger King launched "real meal" boxes for the month of May to promote mental health awareness among consumers and highlight that not every meal has to be 'happy'

Consumer Goods Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Retail Retailers Can Employ Mobile Camera Tool To Gauge Consumers' Emotional Responses

Turning consumers' phone and computer cameras into a shopping tool, NexTech's AI uses facial recognition and anlysis to assess shoppers' reactions and urge them to purchase or suggests similar items

Beauty P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Food & Beverage Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health

Loyalty & Membership Alternative Digital Advertising Platform Rewards Consumers For Data Sharing

Britepool is a universal identity and rewards service that aims to disrupt who controls online data usage by giving advertisers an alternative platform and consumers choice of when to share

Shopper Marketing & Promotion Ford Taps Spotify Audience To Reach Younger Car Buyers

The collaboration between the streaming service and the automaker is intended to benefit both parties, giving the former additional ad revenue while offering the latter access to millennial listeners

Analysis Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Merchandising & Curation Netflix Ventures Into Offline Content With Branded Magazine

Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent

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