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Advertising

Walgreens Digital Cooler Targets Shoppers With Tailored Ads

The in-store cooling sections feature sensors and cameras that will allow for targeted advertising from brands that partner with Walgreens, showing ads in accordance with factors like weather, shopper age and gender, and more

Video

In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Strategist Conner Dial  explore how innovative brands and retailers are eliminating time-consuming supply chain hierarchies, consolidating communication and inventory across channels and leveraging data-enabled technologies

November 20, 2018

Ideas We Are Tracking

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