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Advertising Artificial Intelligence

Lexus Markets Latest ES Model With Entirely AI-Scripted Ad

Demonstrating the potential of AI and machine learning in storytelling and brand engagement, the luxury car company created a commercial scripted by IBM's Watson artificial intelligence that drew upon 15 years of ad history from the brand

Event

During a webinar on December 13 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the China Debrief

December 13, 2018
Video

PSFK President of Research & Strategy Scott Lachut and strategist Avery McCaffrey guide viewers through a framework for engaging the conscious consumer

June 14, 2018

Ideas We Are Tracking

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