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Nissan's Concept Car Tells Drivers If They Need To Drink Water

The auto brand partnered with Paulien Routs and Droog Design to use their color-changing material in a Nissan Juke to promote keeping drivers hydrated

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A Field Guide To Creating High-Reach Brand Experiences
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A PSFK Research Paper: Summer 2017
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Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017

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