Advertising Automotive Children

Automotive Volkswagen Children’s App Creates Location-Based Interactive Experiences

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

Children Auto Retailer Designs Dealerships For Every Member Of The Family

Lookers is focusing on making the whole gang happy, with new amenities like baby-changing facilities and children's play areas

Advertising Video: How To Reach Gen Z

PSFK conference speaker Aria Finger of explains how to connect with a generation that is eager to make positive change—a thread we'll pick up next week at CXI 2018

Brand Activation & Immersion Op-Ed: Mobile Will Finally Bring Loyalty Programs Up To Speed

Despite innovations in payment, retail loyalty programs are lagging behind—technologist David de la Peña makes a case for reinvigorating them with mobile

Grocery, Convenience & Supermarket Interview: Gathering Advertising Insights On City Streets

Kobi Wu, founder and CEO of VisuWall, discusses the tech enabling advertisers to track impressions in the real world

Op-Ed Op-Ed: Focusing Trends For Bigger Ideas

Macro trends are so broad that they are difficult to action against, but specific angles can truly differentiate a business, says PSFK founder Piers Fawkes

Health Car Seat Monitors Child Passengers To Keep Them From Harm

Cybex's Sirona M with SensorSafe syncs with a vehicle receiver and the parent's smartphone to send alerts for potential safety hazards

Advertising Website Scrolls For 9 Miles To Illustrate Daily Journey Of Students In Sierra Leone

The site, made to illustrate the plight of school children who must walk nine miles to get to the closest school, takes five hours to scroll through

Health AR Get-Well Card Helps Spread Holiday Cheer To Kids In The Hospital

Honda's 'Ultimate Get-Well Card' includes messages of encouragement amid a magical winter scene

Hotels, Hospitality & Travel Inside The Booming Business Of Nation Branding

These days, every place in the world wants to market its unique identity—and an industry has sprung up to help put them on the map

Advertising Roundtable: The Biggest Shifts In Experiential Marketing In 2018 And Beyond

To get some crystal ball predictions for what the future of advertising holds for PSFK’s Advertising Playbook, we turned to a handful of experts

Automotive Could Encouraging Road Trips Help The American Sedan?

What it's like to chase the sun with Lincoln's new Continental as a travel companion

Hotels, Hospitality & Travel Rental Car Lets Kids Draw On The Upholstery

Hertz created a prototype vehicle designed to get colored on any surface in its interior

Advertising Coca-Cola: Refreshing The Taste of Advertising

Coca-Cola Israel shares lessons learned from its most successful digital campaigns