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Interview: How Uber Is Activating Its Customers And Celebrating Its Drivers

In conjunction with the Austin City Limits festival, Uber staged an activation celebrating the city's musicians who drive for the ridesharing app when they're not on stage

Event

Every year, PSFK explores the most important topics in retail and the customer experience. For 2019, our annual event will unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space.

January 16, 2019 | New York City
Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home

July 5, 2018

Ideas We Are Tracking

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