Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base
The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery
Venmo is making it easier for rideshare passengers to purchase snacks and amenities from Cargo's convenience boxes, targeting millennial and Gen-Z demographics by enabling payment through its peer-to-peer app
The unlikely pairing between the tire manufacturer and the shoe retailer aims to educate teens on driving safety using a social media contest, rewarding the winner with a special sneaker
The app plays a Spotify playlist chosen by parents to embarrass young drivers when they speed or text
Sprite places Snapchat Snapcodes on limited edition packaging to cater to Gen Z consumers
The founder of innovation & design firm on how to shift from creating 'louder ads' to doing things that ladder up to better brand experiences
Millennial marketing firm doesn't think millennial personal communication is fading, it is simply living beyond solely text forms
Percolate's Director of Communications Design on why keeping a diary changed her entire perspective on the creative process, and how it may change yours, too
Punk-rap star comes out of retirement to talk about her place in pop music, conspiracy theories, and being an artist.
Retailer is investing more heavily into the second-largest spending season by introducing new products and digital innovation.