Advertising Automotive Gen Z

Analysis Automotive CX Briefing Preview: Car Buying And Owning For The Next Generation

Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base

Advertising Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers

The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery

Automotive Rideshare Convenience Box Lets Passengers Pay For Their Purchases Through Venmo

Venmo is making it easier for rideshare passengers to purchase snacks and amenities from Cargo's convenience boxes, targeting millennial and Gen-Z demographics by enabling payment through its peer-to-peer app

Fashion & Apparel Michelin And Vans Promote Safe Teen Driving With Limited-Edition Sneaker

The unlikely pairing between the tire manufacturer and the shoe retailer aims to educate teens on driving safety using a social media contest, rewarding the winner with a special sneaker

Gen Z Video: How To Reach Gen Z

PSFK conference speaker Aria Finger of DoSomething.org explains how to connect with a generation that is eager to make positive change—a thread we'll pick up next week at CXI 2018

Advertising Toyota's App Punishes Teens For Reckless Driving By Playing Their Parents' Bad Music

The app plays a Spotify playlist chosen by parents to embarrass young drivers when they speed or text

Features Museum Showcases History of Brands

A historical collection of more than 500,000 branded items

Design Sprite Transforms Soda Cans Into Vehicle for Connection

Sprite places Snapchat Snapcodes on limited edition packaging to cater to Gen Z consumers

Home Peter Sena II: How Context-Rich Experience Design Is Opening Up Brand Opportunities

The founder of innovation & design firm on how to shift from creating 'louder ads' to doing things that ladder up to better brand experiences

Luxury Jeff Fromm: L’Oreal Taps into Instagram to Explore Future of Image-Based Social Media

Millennial marketing firm doesn't think millennial personal communication is fading, it is simply living beyond solely text forms

Gaming & Play Sofia Hoflin: Why Keeping a Diary Can Make You a Better Story Designer

Percolate's Director of Communications Design on why keeping a diary changed her entire perspective on the creative process, and how it may change yours, too

Technology PSFK's Top 10 Stories Of The Year

A roundup of our most popular articles in 2013.

Syndicated M.I.A. Still Has A Bone To Pick With The Music Industry

Punk-rap star comes out of retirement to talk about her place in pop music, conspiracy theories, and being an artist.

Innovation Target Creates Interactive Youtube Ads For Back-To-School Spenders

Retailer is investing more heavily into the second-largest spending season by introducing new products and digital innovation.