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PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Tim McKeown's is the Senior Global Director of the innovation and design team at Wilson Sporting Goods. He and his team developed the Wilson X, a smart football equipped with a motion sensor that can connect to Apple and Android mobile devices with bluetooth to relay data on velocity, distance, spin rate and spiral efficiency. As connectivity and real-time metrics extends beyond the home’s facade, the backyard becomes a hub for knowledge sharing as well as play.