Advertising Automotive Millennials

Automotive Automotive CX Briefing Preview: Car Buying And Owning For The Next Generation

Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base

Brand Activation & Immersion How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

Loyalty & Membership Lexus Targets Younger U.S. Drivers With Comprehensive Subscription Plan

To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

Gaming & Play Volkswagen Children’s App Creates Location-Based Interactive Experiences

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

Advertising Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers

The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery

Banks, Insurance & Financial Services How Providing A Trusted Guide Improves The Customer Experience

From healthcare to the automotive industry, brands are applying AI to personalize and strengthen customer loyalty, relying on chatbots to act as guides for customers

Millennials Op-Ed: Millennials Are Ushering In A New Era Of Content Creation

Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds

Op-Ed Op-Ed: Focusing Trends For Bigger Ideas

Macro trends are so broad that they are difficult to action against, but specific angles can truly differentiate a business, says PSFK founder Piers Fawkes

Retail Rethinking Physical Storefronts For Experiential Brand Building

PSFK researchers explore how brands are using physical storefronts to deliver experiences that showcase their unique offerings and commitment to customers

Advertising These Smart City Fixtures Gather Data To Build Hyperlocal Knowledge

We spoke to Sandra Richter, co-founder and CEO of Soofa, about smart city furniture and a hyperlocal, data-driven approach to retail and advertising

Automotive Campaign Lets People Use YouTube Views As Currency

This creative campaign had people in the Netherlands uploading videos of them with an Opel car to try and get enough views to purchase one

Hotels, Hospitality & Travel Millennials Are Getting Their Own Airline Thanks To Air France

Joon is specifically targeting a young working clientele

Advertising Qualitative Researcher: The Not-So-Secret Way To Make Your Brand Viral

Megan Weisenberger, qualitative researcher at The Sound, describes how nobody cares about your hashtag, but there are other ways to get to what consumers want

Advertising Why Alcohol Brands Are Selling Lifestyle Instead Of Product

In our new #FutureofAdvertising report, PSFK Labs hears how SMIRNOFF is designing a sub-brand