Advertising Automotive


How Providing A Trusted Guide Improves The Customer Experience

From healthcare to the automotive industry, brands are applying AI to personalize and strengthen customer loyalty, relying on chatbots to act as guides for customers


Special event centereon winning strategies for DTC retail

January 16, 2019 | New York City

Having joined Salesforce after they acquired gravitytank, Nadeem is not the Director of Innovation and Design at Salesforce Ignite, a customer-activation arm of the top-ranked CRM platform. Using the experience he's garnered while working across technology, healthcare and startups verticals, Nadeem helps to uncover insights for organizations like Salesforce, and Samsung, Google, and Hyatt in the past.


Startup entrepreneur Alex Fine argues that while advertisers use sex to sell everything, platforms often censor anything having to do with female sexuality and pleasure

August 14, 2018

Ideas We Are Tracking

Arthur Orduña. Chief Innovation Officer, Avis Budget Group
Don Moore. VP of Corporate Business, Enterprise Holdings (Owner of National Car Rental Brand)
Alistair Horsburgh. CEO, CitNOW
70% of survey respondents believe that the automotive industry is lagging behind other sectors when it comes to online retailing
Land Rover designs charging app with Plugsurfing to make it easier for EV drivers to find and use charging stations
Uber has lent its resources in the reunification efforts for migrant families, donating meals and wheels in the effort
Tesla continues to promote its free over-the-air autopilot trail service to catalyze change in consumer car-driving behaviors
Alex Vetter. CEO, Cars.com
In July, Nissan sold over 4,000 LEAF vehicles in Europe, further confirming a heightened consumer demand for EVs
By 2030, it is estimated that there will be 300 million electric cars on the road
By 2020, Jaguar will only produce and distribute EVs
Just 30% of auto brands have a dedicated social-media-as-customer-service account to engage with customers, and field questions/concerns
1/3 of UK car buyers want more flexibility with their ownership model
James Tew. Chief Executive, iVendi

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