Advertising Beauty Children

Analysis How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Advertising How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Beauty Interview: Shopping Platform MASSE Lets Friends Share Product Recommendations

To help consumers wade through the overabundance of items available online and avoid unreliable reviews, MASSE is enabling social commerce between friends and family to share and recommend products

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Children Interview: How A Baby Skincare Brand Enables Quality, Transparency And Affordability

In this interview, MADE OF's founder shares their process for creating natural skincare offerings that appeal to health and environmentally-conscious consumers

Wellness How Brands Are Taking A Plant-Based Approach To Baby Skincare

As more millennials become parents, the clean beauty movement for natural products and ingredient transparency is impacting baby care

Interview Retreat Helps Business Professionals Learn To Be Creative Again

PSFK speaks to Will Travis, CEO of Elevation Barn, to understand a new experience that helps professionals love what they do by encouraging trust, building confidence and uniting people with their purpose

Retail How To Create Engaging Brand Stories Using The Power of Scent

Scent can be evocative, alluring or even repulsive—and now constitutes a tactic brands are employing in their services as well as in complementing promotional stories about the company

Op-Ed Op-Ed: Focusing Trends For Bigger Ideas

Macro trends are so broad that they are difficult to action against, but specific angles can truly differentiate a business, says PSFK founder Piers Fawkes

Advertising LUSH Fights For Transgender Rights With A Large-Scale Campaign

All 250 LUSH stores in North America have received a makeover in order to display messages for the campaign

Loyalty & Membership 6 Things This Year's Holiday Ads Tell Us About How Retailers Are Responding To Amazon

Reading between the lines, these ads tell us a lot about the state of retail this holiday season

Beauty Men's Wellness Startup Brands Masculinity With More Nuance

Hims is a new brand aimed at men's wellness that appeals to less conventional notions of masculinity

Work Program Helps People With Career Breaks Get Back Into Advertising

The PowerOn initiative helps people with professional gaps return to the industry

Fashion & Apparel How Heritage Brand Dr Martens Is Finding A Second Life In Japan

Global sales of the fabled DM boots leapt up 25% to 6 million pairs courtesy of a new craze in east Asia and the rising popularity of new DM’s Lite

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