Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media
Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers
In this interview, MADE OF's founder shares their process for creating natural skincare offerings that appeal to health and environmentally-conscious consumers
As more millennials become parents, the clean beauty movement for natural products and ingredient transparency is impacting baby care
Scent can be evocative, alluring or even repulsive—and now constitutes a tactic brands are employing in their services as well as in complementing promotional stories about the company
All 250 LUSH stores in North America have received a makeover in order to display messages for the campaign
Unique franchise offers a range of beauty services to pamper tweens -- a growing market segment.
PSFK spoke with Minh-Ha T. Pham, who created 'Of Another Fashion', a blog highlighting the fashion histories of women of color in the U.S.
As we look at the activities of young Chinese online, and in particular their habits when using Social Networking Sites, it is quite apparent that photographs form the primary means of social currency.