Advertising Beauty Experiential Marketing

Beauty How Brands Like Sephora Are Doubling Their Creative Output With Brand Partnerships

From PSFK's Accelerating Innovation In Retail report, here's how today's leading retailers are fostering a culture of creative growth through collaborative developments

Fashion & Apparel How Retailers Like Rent The Runway Utilize Consumer Data For Optimal Innovation

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development

Merchandising & Curation Interview: How Aromatherapy Brand vitruvi Blends Skincare With Wellness For Next-Generation Beauty

As vitruvi branches out from essential oils into skincare, the company's co-founder explains how it takes a wellness approach to beauty, empowering consumers with quality, natural ingredients to care for their skin on their own terms

Brand Activation & Immersion Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Loyalty & Membership MAC Cosmetics Targets Gen-Z Consumers With Phygital China Concept Store

As outlined in PSFK's Shopper Data Debrief report, MAC's Shanghai Experience Center is an immersive space that aims to bridge the gap between physical and digital retail with tech-led interactive shopping

Health Interview: How A Membership-Based Personal And Household Care Brand Is Democratizing Non-Toxic Living

Society Products is dedicated to enabling non-toxic living for all, using a subscription model that enables low costs for members on natural cleaning and personal care

Consumer Goods P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Fitness & Sport Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Post Purchase Service & Support Botox Parent Company Lets Patients Book Procedures On-Demand

Appealing to millennial interest in DTC service for minimally invasive procedures, Botox's maker is launching a site and accompanying app to let customers in New York and LA book online

Retail How Sephora Differentiates Its Retail Experience For China's Market

While maintaining its reputation as a high-end multibrand mainstay, the beauty retailer takes a targeted approach when appealing to consumers in a market dominated by the likes of JD.com and Tmall

Packaging & Product Engagement Superdrug Encourages Beauty Innovation With Brand Incubation Program

The pharmacy retailer is aiming to create products in line with the values of today's consumers by connecting with and supporting innovative beauty startups

Food & Beverage How Brands Like Estée Lauder Spark Innovation With 'Intrapreneurship'

From PSFK's Accelerating Innovation In Retail report, here's how four brands and retailers are doubling down on innovation efforts by empowering employees to share new and creative ideas

Design Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Shopper Marketing & Promotions YSL's Coachella Beauty Pop-Up Is A Gas Station For Cosmetics

The luxury retailer's Coachella activation will feature retro aesthetics, virtual reality, customizable lipstick bullets, expert makeovers and more